Client: Raya Al Ashi
Project: Resonance

-A new club event opening and client needed a new and exciting identity for the concept. The meaning of the word “Resonance” inspired me by the scientific definition of how sound travels through space.

Goal:
-Creating an impactful resonoting brand.
 

-Below, in this diagram, shows how sound vibrates from the object to the ear through space and time.

--------------

The logotype demonstrates how the letters in the word “resonance” are being stretched emphasizing on syllables.
 

Logotype proposal for @resonance.dxb and custom work to show brand appeal.