Client: @Night Rings Records

-Initially the client only wanted to find a font that fits the over-all shape of their logo (old), but that was more problematic than I expected.

-Using my analytical techniques, I found that I had to:
A. Re-design the shape of the eye
B. Finding a font that fits the shape of the eye

Design:
Presentation that demonstrates the process that I went through to achieve the client’s goal.