Analog Room

Problem solving, case study to re-design Analog room existing logo. This projects uses a specific tone of voice, an analytical study of the existing logo (this includes: real instagram mockups, and youtube video screenshots) and the decision makings that was done to redesign their current identity to more simplified versions. “less is more”.

Analog Room
Analog Room is well-known among Dubai’s discerning partygoers for hosting stellar music nights and bringing some of the best electronic music DJs to city, alongside its roaster of talented resident DJs.

Design Process
Project proposal (design thinking: research, sketches, macro analysis, micro analysis, design options, mock-ups)