Client&Project
Al Sayegh Media - Al Khayyat Investment


Analysis
AKI’s motherbrand is completely hidden from the public with no external-facing brand communications (B2B), missing an opportunity to build brand equity. Owned, homegrown brands have their own look and feel. Some brands call for modernization to better connect with target audience.


Vision
1. Establishing and maintaining consistency and building strong brand equity while increasing exposure of all brands in market.

2. Positioning AKI as the partner of choice for investors and employer of choice for talent.

3. Unifying and amplifying communications to increase customer  interest & engagement.


Design Process
Design Thinking: Macro analysis, Micro analysis, Design options